BRAND IDENTITY / SELECTED WORK
Eather Group
A distinctive identity designed to work across a fleet, equipment and signage.
← All work
Fleet application · Image from the supplied Eather case study
THE BRIEF
Built for the real world.
Creative Connect developed a contemporary identity for Eather Group, a civil construction and earthmoving business. The mark needed to remain clear across trucks, trailers, heavy machinery and operational assets.
THE RESPONSE
One identity, many surfaces.
The geometric mark was developed for recognisability in motion and at scale. The established identity later evolved with a coloured dot treatment. The result shown here brings the identity into the working environment.
YOUR NEXT PROJECT
Let’s make it work.
Tell us what you need and what you have to work with.